Television Series
Guinness World Records has commissioned various television series documenting world record breaking attempts, including:
- Guinness World Records UK
- Guinness World Records Primetime
- The Guinness Game
- Australia's Guinness World Records
- Guinness World Records: 50 Years, 50 Records
- Ultimate Guinness World Records
- Lo show dei record (Italian version)
- Spain: El show de los récords (Antena 3) and Guinness World Records (Telecinco)
- Guinness Book of World Records Philippine Edition (PH-ABC (now TV5))
- Record Breakers (BBC TV)
- Guinness World Records Smashed (UK—Sky1)
- Guinness World Records Portugal (PT—SIC)
- NZ Smashes Guinness World Records
- Światowe Rekordy Guinnessa (Guinness World Records) (Poland—Polsat)
- Australia Smashes Guinness World Records
- Guinness World Records Ab India Todega (Indian version)
- Guinness rekord-TV (Swedish version-TV3)
- Guinness World Records – Ab India Todega (2011)
With the popularity of reality television, GWR began to market itself as the originator of the television genre, with slogans such as 'we wrote the book on Reality TV'. The McWhirters co-presented the BBC television programme Record Breakers with Roy Castle from 1972 until Ross's death in 1975; Norris continued appearing on the show until his retirement in 1994. Cartoon Network showed Guinness World Records.
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