Music Video
The promo was shot by production company Squeak Pictures in Los Angeles in October 1999 and directed by Honey, i.e., the husband-and-wife directorial team of Laura Kelly and Nicholas Brooks. The video which, among others, touches upon the exploitation of garment workers, parodies the popular late '90s Gap commercials directed by Pedro Romhanyi. These ads featured attractive young people singing songs while against a white backdrop, wearing Gap clothing. The phrase "everybody in denial" (the 'denial' being Gap brand leather, vests, etc.) then flashes loudly across the screen.
The video begins with bland, generic, elevator music music being played. There are shots of sweatshop workers (UNITE! union members playing themselves) at their tables, against a white backdrop. Shortly, the phrase "everybody in denial" is flashed on screen. The band is then seen standing against a white background, calmly playing their instruments. As the song picks up, pictures are seen of a man putting money from the workers in his pockets, taking a girl away from her mother, and the band playing live in a dark, strobe-lit room.
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Famous quotes containing the words music and/or video:
“On the first days, like a piece of music that one will later be mad about, but that one does not yet distinguish, that which I was to love so much in [Bergotte’s] style was not yet clear to me. I could not put down the novel that I was reading, but I thought that I was only interested in the subject, as in the first moments of love when one goes every day to see a woman at some gathering, or some pastime, by the amusements to which one believes to be attracted.”
—Marcel Proust (1871–1922)
“We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
—Richard Louv (20th century)