Guerrilla Marketing Warfare Strategies - Method and Execution

Method and Execution

Aggressive marketing techniques are used more covertly by large organisations to improve advertising impact and reduce the likelihood of competitors’ retaliation. Sponsoring the Indian cricket team failed for Nike, as Reebok managed to put branded stickers on their bats, at far less cost but for a much greater return. Third party market research companies are often used to gather corporate information and guerrilla advertising agencies are contracted to market products in aggressive media, and companies are used to improve the impact of an aggressive marketing strategy and target consumers directly while not directly being responsible for the aggressive marketing execution.

Guerrilla Marketing Warfare Tactics are often the best, most cost effective methods to reach consumers. Often Guerrilla tactics are used against a company by advertising to their competitors’ customers directly for the most impact. (See Leapfrog Marketing Strategies.)

Read more about this topic:  Guerrilla Marketing Warfare Strategies

Famous quotes containing the words method and/or execution:

    Letters are above all useful as a means of expressing the ideal self; and no other method of communication is quite so good for this purpose.... In letters we can reform without practice, beg without humiliation, snip and shape embarrassing experiences to the measure of our own desires....
    Elizabeth Hardwick (b. 1916)

    Some hours seem not to be occasion for any deed, but for resolves to draw breath in. We do not directly go about the execution of the purpose that thrills us, but shut our doors behind us and ramble with prepared mind, as if the half were already done. Our resolution is taking root or hold on the earth then, as seeds first send a shoot downward which is fed by their own albumen, ere they send one upward to the light.
    Henry David Thoreau (1817–1862)