Risks
Risks include misrepresentation of the brand image intended to be promoted as word of mouth does not always present the brand image decided, as well as reception of wrongly place products as against the interests of the consumer. Often guerrilla marketing is not very definitive if it tries to promote brand image thoroughly and creates false rumours about the brand. Also, devices used might be misunderstood, for instance:
- On January 31, 2007, several magnetic boxes with blinking LED cartoon figures were attached to metal surfaces in and around Boston, Massachusetts to promote the animated series Aqua Teen Hunger Force. The boxes were mistaken for possible explosive devices, and several subway stations, bridges, and a portion of Interstate 93 were closed as police examined, removed, and in some cases, destroyed the devices.
Read more about this topic: Guerrilla Marketing
Famous quotes containing the word risks:
“The amount of it is, if a man is alive, there is always danger that he may die, though the danger must be allowed to be less in proportion as he is dead-and-alive to begin with. A man sits as many risks as he runs.”
—Henry David Thoreau (1817–1862)
“The question is whether personal freedom is worth the terrible effort, the never-lifted burden and risks of self-reliance.”
—Rose Wilder Lane (1886–1968)
“There are risks which are not acceptable: the destruction of humanity is one of them.”
—Friedrich Dürrenmatt (1921–1990)