Grim Reaper (advertisement)
The Grim Reaper commercial was a 1987 Australian television commercial aimed at raising public awareness on the dangers of AIDS. Created as part of a $3 million education campaign by the National Advisory Committee on AIDS (NACAIDS), the advertisement depicted the Grim Reaper bowling in a bowling alley and knocking over men, women and child 'pins' which represented AIDS victims. The commercial first screened on 5 April 1987 and was highly controversial, one reason being that the Grim Reaper became identified with gay men. Nevertheless, the commercial was regarded as highly successful in educating the Australian public about the issue. The commercial was created by Siimon Reynolds.
Read more about Grim Reaper (advertisement): Background, Controversy
Famous quotes containing the word grim:
“O Captain! my Captain! our fearful trip is done,
The ship has weather’d every rack, the prize we sought is won,
The port is near, the bells I hear, the people all exulting,
While follow eyes the steady keel, the vessel grim and daring;
But O heart! heart! heart!
O the bleeding drops of red,
Where on the deck my Captain lies,
Fallen cold and dead.”
—Walt Whitman (1819–1892)