Green brands are those brands that consumers associate with environmental conservation and sustainable business practices.
Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique selling point to a product and can boost corporate image. However, if a company is found or perceived to overstate its green practices its green brand may be criticised as greenwash.
Read more about Green Brands: Increase in Green Brands, Packaging, Advertisement and Marketing Standards Concerns
Famous quotes containing the words green and/or brands:
“Thou hast conquered, O pale Galilean; the world has grown grey from thy breath;
We have drunken of things Lethean; and fed on the fullness of death.
Laurel is green for a season, and love is sweet for a day;
But love grows bitter with treason, and laurel outlives not May.
Sleep, shall we sleep after all? for the world is not sweet in the
end;
For the old faiths loosen and fall, the new years ruin and rend.”
—A.C. (Algernon Charles)
“Helios makes all things right:
night brands and chokes
as if destruction broke
over furze and stone and crop.”
—Hilda Doolittle (1886–1961)