Green brands are those brands that consumers associate with environmental conservation and sustainable business practices.
Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique selling point to a product and can boost corporate image. However, if a company is found or perceived to overstate its green practices its green brand may be criticised as greenwash.
Read more about Green Brands: Increase in Green Brands, Packaging, Advertisement and Marketing Standards Concerns
Famous quotes containing the words green and/or brands:
“In the cowslips peeps I lie,
Hidden from the buzzing fly,
While green grass beneath me lies,
Pearled wi’ dew like fishes’ eyes,
Here I lye, a clock-a-clay,
Waiting for the time o’ day.”
—John Clare (1793–1864)
“Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.”
—Jean Baudrillard (b. 1929)