Green brands are those brands that consumers associate with environmental conservation and sustainable business practices.
Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique selling point to a product and can boost corporate image. However, if a company is found or perceived to overstate its green practices its green brand may be criticised as greenwash.
Read more about Green Brands: Increase in Green Brands, Packaging, Advertisement and Marketing Standards Concerns
Famous quotes containing the words green and/or brands:
“Don’t eat
those nice green dollars your wife
gives you for breakfast.”
—Denise Levertov (b. 1923)
“On the other side, the conservative party, composed of the most moderate, able, and cultivated part of the population, is timid, and merely defensive of property. It vindicates no right, it aspires to no real good, it brands no crime, it proposes no generous policy, it does not build, nor write, nor cherish the arts, nor foster religion, nor establish schools, nor encourage science, nor emancipate the slave, nor befriend the poor, or the Indian, or the immigrant.”
—Ralph Waldo Emerson (1803–1882)