Greco Pizza Restaurant is a franchise restaurant chain consisting of over 100 outlets in Eastern Canada, whose menu is highlighted by pizza delivery. The first restaurant opened in 1977 in Moncton, New Brunswick as Greco Donair...and Pizza. In 1981, the franchise rights were sold to Grinner's Food Systems Limited of Truro, Nova Scotia.
Many Greco locations in rural areas are known as "Greco Express" outlets, typically associated with a motel, convenience store, or other existing retail location. In some locations, the Greco franchise co-exists with a Captain Submarine franchise, another of Grinner's properties.
Since 1995, Greco has marketed itself using the telephone number 310-30-30 with an associated jingle. From 1995 to the early 2000s, this number was pronounced in an official jingle as "three one oh, three oh, three oh". In the early 2000s, this was changed to say "three ten, thirty thirty".
Greco bills itself as the largest pizza chain in Atlantic Canada and is arguably the dominant pizza chain in the region, with the exception of the St. John's area, where local non-chain pizza shops are predominant, and where Greco currently has no locations, despite attempting to break into the market twice, in the early 1990s and the mid-2000s.
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“A restaurant is a fantasy—a kind of living fantasy in which diners are the most important members of the cast.”
—Warner Leroy, U.S. restaurateur, founder of Maxwell’s Plum restaurant, New York City. New York Times (July 9, 1976)