Mass Media
In certain industries, such as the mass media where major part of the revenue comes from advertisers, it is often in the company's interest to reach as many people as possible. In this model, companies would often distribute most of their products and services free of charge, so they can reach the largest possible audience. The advertising, and not the sale of the product itself, is the primary revenue source within these industries.
Read more about this topic: Gratis
Famous quotes containing the words mass media, mass and/or media:
“A serious problem in America is the gap between academe and the mass media, which is our culture. Professors of humanities, with all their leftist fantasies, have little direct knowledge of American life and no impact whatever on public policy.”
—Camille Paglia (b. 1947)
“Nobody seriously questions the principle that it is the function of mass culture to maintain public morale, and certainly nobody in the mass audience objects to having his morale maintained.”
—Robert Warshow (1917–1955)
“The media transforms the great silence of things into its opposite. Formerly constituting a secret, the real now talks constantly. News reports, information, statistics, and surveys are everywhere.”
—Michel de Certeau (1925–1986)