Sponsorship
On Monday 24 October 2011 PDC Chairman Barry Hearn confirmed that William Hill, Britain's biggest bookmaker, would be the title sponsor of the 2011 Grand Slam of Darts saying, "We'd like to welcome William Hill as the new title sponsors of the 2011 Grand Slam of Darts and look forward to working with such a well-known and respected brand.
"This tournament brings together the greatest players in darts, who have qualified by virtue of their achievements in major tournaments over a two-year period, and in William Hill we have a sponsor whose stature reflects that."
William Hill Chief Marketing Officer Kristof Fahy said: "The William Hill Grand Slam of Darts is one of the most prestigious tournaments in the world of darts and it's a privilege to be able to put our name to such an event."
Previous sponsors were PartyBets.com (2007) and PartyPoker.com (2008–09), websites operated by Bwin.Party Digital Entertainment, and the Daily Mirror newspaper (2010).
Read more about this topic: Grand Slam Of Darts