Google Webmaster Tool Versus Google Analytics
Google Webmaster Tool shows traffic for each keyword separately; it gives more information about website performance according to Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu.
Google Analytics shows total traffic for a website, such as clicks to your site, regardless of where they came from and what search terms were used. It shows whatever search terms brought up your site in the listings. While your keywords might be there too, many may be specific terms or long-tail search terms. There are probably even search terms where Google offered your site even though they don't see a perfect match. If Google thinks the searcher meant something else, maybe they displayed your site for that word or term as a suitable match even though that word is not listed in Webmaster Tools as even being on your site.
Read more about this topic: Google Webmaster Tools
Famous quotes containing the word tool:
“One of the great reasons for the popularity of strikes is that they give the suppressed self a sense of power. For once the human tool knows itself a man, able to stand up and speak a word or strike a blow.”
—Charles Horton Cooley (1864–1929)