Goody's Powder

Goody's Powder is an over-the-counter pain reliever, in powder form, currently marketed and sold by GlaxoSmithKline Pharmaceuticals. Goody's contains aspirin, caffeine, and acetaminophen, in a formula similar to Excedrin, a product of Novartis. The formulation of "Goody's Extra Strength Headache Powders" is currently 520 mg. aspirin, 260 mg. acetaminophen and 32.5 mg. caffeine, which differs from other similarly powdered products under the same brand name.

Goody's is sold primarily in the southern United States. For many years, the face of Goody's has been NASCAR legend Richard Petty, who appears in television commercials, billboards and print advertisements for the product. He and country music artist Trace Adkins, a spokesman for GSK's former sister brand BC Powder, have recorded a series of radio advertisements together.

The company's website claims that "probably the most popular technique" to take the powder is to "dump" it on the tongue and then "chase" it with a liquid. Goody's Powder can also be mixed in water and ingested as a drink. The perceived benefit of delivering pain reliever in this form is that it provides faster pain relief because it does not need to be dissolved by the digestive system (as a tablet would) before entering the bloodstream. However, the very acidic taste and awkwardness of ingesting the powder are often displeasurable.