Gone With The Wind (film) - Release

Release

When Selznick was asked by the press in early September how he felt about the film, he said: "At noon I think it's divine, at midnight I think it's lousy. Sometimes I think it's the greatest picture ever made. But if it's only a great picture, I'll still be satisfied."

On September 9, 1939, Selznick, his wife, Irene, investor Jock Whitney, and film editor Hal Kern drove out to Riverside, California with all of the film reels to preview it before an audience. The film was still unfinished at this stage, missing many optical effects and most of Max Steiner's music score. They arrived at the Fox Theatre in Riverside, which was playing a double feature of Hawaiian Nights and Beau Geste. Kern called for the manager and explained that they had selected his theatre for the first public screening of Gone with the Wind. He was told that after Hawaiian Nights had finished, he could make an announcement of the preview, but was forbidden to say what the film was. People were permitted to leave, but the theatre would thereafter be sealed with no re-admissions and no phone calls out. The manager was reluctant, but finally agreed. His only request was to call his wife to come to the theatre immediately. Kern stood by him as he made the call to make sure he did not reveal the name of the film to her.

When the film began, there was a buzz in the audience when Selznick's name appeared, for they had read about the making of the film for over two years. In an interview years later, Kern described the exact moment the audience realized what was happening:

"When Margaret Mitchell's name came on the screen, you never heard such a sound in your life. They just yelled, they stood up on the seats...I had the box. And I had that music wide open and you couldn't hear a thing. Mrs. Selznick was crying like a baby and so was David and so was I. Oh, what a thrill! And when Gone with the Wind came on the screen, it was thunderous!"

In his seminal biography of Selznick, David Thomson wrote that the audience's response before the story had even started "was the greatest moment of his life, the greatest victory and redemption of all his failings." When the film ended, there was a huge ovation. In the preview cards filled out after the screening, two-thirds of the audience rated it as excellent, an unusually high rating. Most of the audience begged that the film not be cut shorter, and many suggested that instead, they eliminate any newsreels, shorts and B-movie feature.

One million people came to Atlanta for the film's premiere at the Loew's Grand Theatre on December 15, 1939. It was the climax of three days of festivities hosted by Mayor William B. Hartsfield, which included a parade of limousines featuring stars from the film, receptions, thousands of Confederate flags, false antebellum fronts on stores and homes, and a costume ball. Eurith D. Rivers, the governor of Georgia, declared December 15 a state holiday. The New York Times reported that thousands lined the streets as "the demonstration exceeded anything in Atlanta's history for noise, magnitude and excitement". President Jimmy Carter would later recall it as "the biggest event to happen in the South in my lifetime."

Hattie McDaniel and the other black actors from the film were prevented from attending the premiere due to Georgia's Jim Crow laws, which would have kept them from sitting with the white members of the cast. Upon learning that McDaniel had been barred from the premiere, Clark Gable threatened to boycott the event. McDaniel convinced him to attend.

In Los Angeles, the film had its premiere at the elegant Carthay Circle Theatre. From December 1939 to June 1940, the film played only advance-ticket road show engagements at a limited number of theaters, before it went into general release in 1941. It was a sensational hit during the Blitz in London, opening in April 1940, and played for four years. It replaced The Birth of a Nation as the highest-grossing film of all-time, holding the position until 1966, when it was finally overtaken by The Sound of Music.