Goebel Brewing Company was a brewing company in Detroit, Michigan from 1873 to 1964 eventually acquired late in its existence by Stroh Brewery Company. The beer was locally popular in Detroit from the company's inception, but grew in popularity and was eventually available in many states for a brief period in the 1940s, with an ad campaign in Life magazine that featured restaurant ads from many famous eateries around the country using Goebel beer as an ingredient. The beer, billed as a "light lager", was golden in color, and was noticeably drier than most everyday beers of the era. Their longtime mascot was a bantam, called Brewster Rooster, who wore attire with Goebel's logo, and the beer was a long-time sponsor of Detroit Tigers baseball broadcasts on radio.
In the John Bellairs book The Trolley to Yesterday and its eventual sequel The Wrath of the Grinning Ghost, the character of Brewster (really Horus, a god of Upper and Lower Egypt) is given his name because he bears a resemblance to Brewster Rooster.
Read more about Goebel Brewing Company: A New Production Technique, Later Years
Famous quotes containing the word company:
“We have nothing to fear and a great deal to learn from trees, that vigorous and pacific tribe which without stint produces strengthening essences for us, soothing balms, and in whose gracious company we spend so many cool, silent and intimate hours.”
—Marcel Proust (1871–1922)