From Global Village To Global Theatre
No chapter in Understanding Media, or later books, contains the idea that the Global Village and the electronic media create unified communities. In fact, in an interview with Gerald Stearn, McLuhan says that it never occurred to him that uniformity and tranquillity were the properties of the Global Village. McLuhan argued that the Global Village ensures maximal disagreement on all points because it creates more discontinuity and division and diversity under the increase of the village conditions. The Global Village is far more diverse.
After the publication of Understanding Media, McLuhan starts to use the term Global Theater to emphasise the changeover from consumer to producer, from acquisition to involvement, from job holding to role playing, stressing that there is no more community to clothe the naked specialist.
Read more about this topic: Global Village (term)
Famous quotes containing the words global, village and/or theatre:
“As the global expansion of Indian and Chinese restaurants suggests, xenophobia is directed against foreign people, not foreign cultural imports.”
—Eric J. Hobsbawm (b. 1917)
“Zhivago: It seems you bombed the wrong village.
Strelnikov: They always say that. And what does it matter? A village betrays us, a village is burned. The point made.
Zhivago: Your point. Their village.”
—Robert Bolt (1924–1995)
“Compare ... the cinema with theatre. Both are dramatic arts. Theatre brings actors before a public and every night during the season they re-enact the same drama. Deep in the nature of theatre is a sense of ritual. The cinema, by contrast, transports its audience individually, singly, out of the theatre towards the unknown.”
—John Berger (b. 1926)