Global Strategy Group (GSG) is an American public affairs and research firm; specializing in research, strategic communications, digital strategy, grassroots and grasstops organizing, marketing and branding. GSG clients include political candidates, corporations and advocacy organizations worldwide. In the United States, the company works with Democratic Party candidates and office holders.
Clients of the firm, which has been called "a ubiquitous presence in New York's circles of power" in a 2008 New York Times article, have included New York Gov. Eliot Spitzer, who used the firm in his successful 2006 campaign, New York state Attorney General Andrew M. Cuomo and New York Governor David A. Paterson. The New York state Democratic Party also uses the firm, as do many New York state members of Congress. The firm is also one of the "top consultants to corporations and other special interests," according to an article in the Times.
"They have carved out the niche of being the premier Democratic political polling firm," William T. Cunningham, a political consultant, said in 2008. Political clients include or have included Iowa Governor Chet Culver, West Virginia Senator Joe Manchin, Montana Governor Brian Schweitzer, New York State Attorney General Andrew M. Cuomo, presidential candidate Al Gore Congresswomen Loretta and Linda Sánchez. The New York state Democratic Party and New York state members of Congress also consult with the firm. GSG has managed political campaigns in Albania, Aruba, Colombia, Dominican Republic, Greece, Kazakhstan, Mexico, Republic of Georgia, Trinidad and Venezuela.
In 2008, the firm's annual revenues were said to total about $20 million, and it had 50 employees. In addition to New York City, Global has offices in Washington, D.C. and Hartford, Connecticut.
Along with its political roster of clients, GSG has been retained by large corporations, nonprofits and advocacy organizations like Bill and Melinda Gates Foundation, Condé Nast, General Electric, GlaxoSmithKline, Goldman Sachs, Microsoft, Scholastic, Silverstein Properties, Starwood, Ultimate Fighting Championship (UFC), United Way and Yale University, among others. As of 2009 GSG was using the marketing tag, "Campaign to Win."
The firm was mentioned on the TV show The West Wing and is also referenced in a Trivial Pursuit board game question.
Read more about Global Strategy Group: History, Executives
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