Consultancy
On September 12, 2007, Wal-Mart introduced new advertising with the slogan, "Save Money Live Better", replacing its slogan of 19 years, "Always low prices". It commissioned Global Insight for the ads and the report stated that as of 2006, the retailer saves American families $2,500 yearly (up 7.3% from $2,329, 2004). The new research found that the reduction in price levels due to Wal-Mart resulted to savings for consumers of $287 billion in 2006, which is $957 / person or $2,500 / household.
Read more about this topic: Global Insight