Reality TV
Maynard's championing of the reality series Survivor led to his promotion to head of CBS's nascent alternative programming department, where he is credited with developing The Amazing Race, the US version of Big Brother and UPN's America's Next Top Model. Maynard ultimately rose to the level of Senior Vice President, Alternative Programming & Creative Strategies at CBS before leaving for NBC in 2004 to become head of development for scripted programming.
After two years as Executive Vice President, Primetime Development, NBC Entertainment, Maynard returned to CBS to take oversight of the alternative programming and new media content departments for CBS, as well as alternative programming for the CW Television Network and CBS Paramount Network Television, CBS Corporation's television production studio. But after shows such as Greatest American Dog, Armed & Famous, Secret Talents of the Stars failed to garner ratings, Maynard was let out of his CBS contract 10 months early in 2008. Soon after, CW's senior vice president of alternative programming Jennifer Bresnan took on the role of CBS's senior vice president of alternative programming.
Read more about this topic: Ghen Maynard
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