Corporate History
The company was founded in 1995 by Mario Moretti Polegato. The brand name, Geox, was created from a mixture between the Greek word “geo” (earth), and “x”, a letter-element symbolizing technology.
Polegato was born in 1952 near Treviso. Originally groomed to take over the family wine-making business, company promotional material has it the idea for the shoe came when he participated in a wine industry conference in Reno; while out jogging in Reno's hot desert climate, his feet got hot from the exertion and he had the idea to cut a couple of holes in the soles of his shoes with a Swiss Army knife.
He developed the idea into a viable product with the help of a small leather-goods business his family owned.
After unsuccessfully pitching his invention to several established footwear manufacturers, but after having passed the market testing phase for a line of children’s footwear, Mario Moretti Polegato began large-scale production of shoes under the Geox brand name. That same year, he improved the original patent and extended the product range to men’s and women’s footwear.
Read more about this topic: Geox
Famous quotes containing the words corporate and/or history:
““It’s hard enough to adjust [to the lack of control] in the beginning,” says a corporate vice president and single mother. “But then you realize that everything keeps changing, so you never regain control. I was just learning to take care of the belly-button stump, when it fell off. I had just learned to make formula really efficiently, when Sarah stopped using it.””
—Anne C. Weisberg (20th century)
“We said that the history of mankind depicts man; in the same way one can maintain that the history of science is science itself.”
—Johann Wolfgang Von Goethe (1749–1832)