George Foreman - Entrepreneurship (Grill)

Entrepreneurship (Grill)

When Foreman came back from retirement he argued that his success was due to his healthy eating, which made him a perfect fit for Russell Hobbs Inc., who were looking for a spokesperson for their fat-reducing grill. The George Foreman Grill has resulted in sales of over 100 million units since it was first launched, a feat achieved in a little over 15 years. Although Foreman has never confirmed exactly how much he has earned from the endorsement, it is known that Salton Inc paid him $137 million in 1999, in order to buy out the right to use his name. Previous to that he was being paid about 40% of the profits on each grill sold (earning him $4.5 million a month in payouts at its peak) so it is estimated he has made a total of over $200 million from the endorsement, a sum that is substantially more than he earned as a boxer.

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