George F. Veenker - Iowa State College

Iowa State College

In February 1931, Veenker accepted an offer to become the head football coach for Iowa State College (now known as Iowa State University) following the completion of the basketball season at Michigan. Veenker served as Iowa State's head football coach for six seasons, from 1931 until 1936. He also served as the school's athletic director from 1933 to 1945.

When Veenker joined Iowa State, the school's football team was coming off a winless season in 1930 and had lost 16 consecutive games dating back to October 1929. Veenker was credited with turning the Iowa State football program into a success. In his first year, the 1931 team defeated Missouri (20–0), Oklahoma (13–12), and Kansas State (7–6), compiled a 5–3 record and finished in second place in the Big Six Conference. In November 1931, the Ames Daily Tribune-Times called Veenker "a veritable miracle man of football" for taking a school where "Cyclone football morale couldn't have been lower" and turning the program around in his first season.

The highlight of Veenker's career as Iowa State's football coach was a 31–6 victory over the Iowa Hawkeyes in 1934. The game was the last meeting between the two schools for many years. After the victory over Iowa, one sports writer noted, "George Veenker deserves high praise. He went to Ames from Michigan to find a campus whose interest in football had all but died. In a few seasons what wonder George Veenker has wrought!"

On November 30, 1936, Veenker announced his resignation as the school's head football coach. As athletic director, he appointed his assistant, James J. Yeager, as the school's new head football coach. Veenker's overall record as the head football coach at Iowa State was 21 wins, 22 losses, and 8 ties.

In his 12 years as Iowa State's athletic director, Veenker led the effort to construct a golf course on the northern edge of the Iowa State campus and hired golf course architect Perry Maxwell to design the course. The golf course was completed in 1938. As athletic director, Veenker also supported the school's basketball teams led by coach Louis Menze. The Iowa State basketball team won multiple conference championships under Menze while Veenker was the athletic director.

Veenker was a member of the NCAA Football Rules Committee from 1938 to 1945. He was a member of the Rules Committee in 1941 when it instituted the free substitution rule due to a severe loss of manpower to the war effort. Veenker supported the rule, noting that smaller colleges not represented on the Rules Committee needed substitution help more than the major schools. The rule adopted in 1941 marked the beginning of the end for "iron man" football in which players remained in the game on both offense and defense due to rules limiting substitutions.

Veenker was also appointed as a professor of physical education at Iowa State in 1933 and became the "head of the Physical Education Department for Men."

In June 1945, Veenker resigned from his position as Iowa State's athletic director, effective July 1, 1945. When he announced his retirement, the Ames Daily Tribune credited Veenker with expanding the campus recreation area from 23 acres (93,000 m2) to 460 acres (1.9 km2), improving the athletic department's financial condition, and developing the quality of the athletic teams "to the point that championships have been coming regularly."