Geographical Indications and Traditional Specialities (EU) - Objectives of The Protection

Objectives of The Protection

The preambles to the Regulations cite consumer demand for quality foodstuffs and identify a number of goals for the protection regimes:

  • the promotion of products with specific characteristics, particularly those coming from less-favoured or rural areas;
  • the improvement of the income of farmers, in return for a "genuine effort to improve quality";
  • the retention of population in rural areas;
  • the provision of clear and succinct information to consumers regarding product origin.

The provision of a recompense for efforts to improve quality and the need for consumer protection are often cited as justifications for trade mark protection in other domains, and geographical indications operate in a similar manner to trade marks.

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