The first digital cameras to feature the General Electric brand name were introduced in March 2007. When it first released, the cameras are positioned as an alternative to existing brands. The GE camera brand is also known as General Imaging. But today, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value, including the industry's first point-and-shoot camera with a retractable USB plug. In 2012, according to Gap Intelligence, General Imaging camera kicks off the year as the fastest growing mid-tier camera brand and based on PC World Realibility and Satisfaction survey was recognized by consumers as the second most reliable camera brand.
The digital camera line is pitched as more attractively designed, easier to use, and loaded with advanced features, including in-camera panoramic stitching, which makes them very economical.
Famous quotes containing the word general:
“Surely one of the peculiar habits of circumstances is the way they follow, in their eternal recurrence, a single course. If an event happens once in a life, it may be depended upon to repeat later its general design.”
—Ellen Glasgow (1873–1945)