Advertising Business
After working in radio and TV for years, he formed American Agency with his cousin, and later Arnold started his own business, Gene Arnold & Company, to produce advertising and marketing for new and popular companies like Merry Go Round, Deb Shops, Barbara Moss, and Jean Nicole. Arnold, also was chosen to appear in thousands of radio and TV spots and infomercials as "himself" acting as the spokesman or voice. Included are well-remembered spots for Philadelphia's famed Melrose Diner, for LifeCall (famous for the line, "I've fallen and I can't get up!"), for Beta Vision Productions, Craftmatic adjustable beds, and Brazil Contempo Leather, featuring Terry Arnold wearing black gloves and sensuously stroking leather furniture. Arnold also rode elephants on TV spots for Allstate Transmissions ("No Matter What You Drive", and climed to the top of the Benjamin Franklin Bridge to direct and appear in a commercial bringing the new Buicks to South Jersey. A real flying hawk led the way, flying through the bridge cables. The hawk was Buick's symbol for years. He was also a "tired mummer" in an ad for Lazy Boy Chairs, and built his agency into a nationwide Teen Fashion marketing giant.
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