Army Welfare Project
Bhutan's modern liquor industry was established in 1976 with the AWP as the only distillery manufacturing high quality potable liquor in Bhutan. AWP is a company incorporated under the Companies Act of the Kingdom of Bhutan mainly in the business of bottling a range of alcoholic beverages such as whisky, rum, gin, etc. The AWP is constantly growing its portfolio of brands from blended whiskies to brandy and white spirits to cater the needs of a wide variety of customers particularly in the huge Indian market and to expand its market base internationally. AWP has its Head Office in Phuentsholing, Bhutan.
The AWP has strong presence with more than 18 well-established brands in the liquor market. The main strengths of AWP today lies in its in-house technical expertise (blend development) and good quality natural spring water which is a key input in the production of liquor products. AWP's commitment to environment protection, Bhutan's green credentials and its ambience for maturing high quality spirits are some of the strengths for developing premium brands in the region and achieve organic growth in this category.Presently AWP Gelephu has around 18.44 acre area which include the water treatment plant and manufacturing unit and a guest house.
Building AWP brand portfolio in emerging markets and divesting in non-alcoholic products are key strategic objectives.
Read more about this topic: Gelephu
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