GE True - Program Overview

Program Overview

The show had a unique opening: A huge "True" sign, apparently five stories tall, darkened, was seen in deep shadows. Jack Webb announced, "This is True!" Strong symphonic music included timpani rhythms, followed by the majestic opening theme. The True sign became brightly lit as Webb walked alongside the illuminated sign in an off-stage direction. A classic quotation from such figures as Daniel Webster then appeared.

In an overview of the 1962 television season, Time noted:

Jack ("dum-de-dum-dum") Webb is back. This time he is retelling stories from the files of True magazine. The first one was set on a hospital ship off Okinawa, where a doctor (played by William Conrad) operated on a marine who had a live and sensitive shell in his body capable of blowing a six-foot hole in a steel deck. It was a hell of a moment, but Webb sank it. "At 1830 hours exactly," he intoned, "the operation began on a human bomb dead center in the circle of death." He hosts the program in an echo-chambered voice, while he stands beside the word TRUE, spelled out in block letters 22 feet high, or roughly ten times as tall as Jack Webb.

GE True aired at 9:30 p.m. Sundays, following the last season of the former ABC sitcom, The Real McCoys, starring Walter Brennan and Richard Crenna, renamed on the CBS schedule as The McCoys. GE True aired a half-hour later than a predecessor series, General Electric Theater, hosted by Ronald W. Reagan, which at had aired at 9 p.m. from 1953 to 1962.

Several episodes were directed by William Conrad, later the star of the CBS crime drama, Cannon. Like its preceding program, The McCoys, GE True faced opposition from the highly-rated NBC western series, Bonanza.

Reruns of the series were subsequently syndicated under the title True.