GAZ-12 ZIM - Name

Name

The ZIM abbreviation stands for Zavod imeni Molotova (Russian: Завод имени Молотова). Prior to 1957, the GAZ factory was officially named as Gorkovsky avtomobilny zavod imeni V.M. Molotova, or the Vyacheslav Molotov Gorky automotive factory, in honour of the Soviet Foreign Minister. All of the models carried the prefix M. However for a car of executive class, a new catchy abbreviation was introduced, and in the style of American car fashion that the vehicle was inspired by, the ZIM was used laboriously to decorate the car: the hubcaps, the bonnet, the radiator grille, even the horn button on the steering wheel. However, the Soviet Minister's career was abruptly finished in May 1957, when he lost a political fallout with Nikita Khrushchev. Following his downfall, the country underwent a renaming spree, with cities, streets, ships and factories being hastily rid of the fallen politician's name. ZIM, which was in production, from the summer of 1957 was hurriedly re-christened as GAZ-12, and all of the badges and adornments replaced by the new abbreviation. Moreover, right up until the perestroika the car was officially named labelled only as the GAZ-12, whilst unofficially it was almost exclusively referred to as the ZIM.