Production and Promotion
The album and its promotion was made possible by the deal made between the record label, Almighty Records and Universal Music. The deal between the two businesses meant that Almighty would remix some of the material Universal was due to release as promotional material for DJs and therefore increase the awareness of songs and bring them to a wider audience and thus hope to increase sales. In return Almighty would get increased exposure for their own productions which meant CDs would be made available at high street retail chains such as HMV and Zavvi for the first time, as well as music downloads on iTunes.
Read more about this topic: Gay Anthems
Famous quotes containing the words production and, production and/or promotion:
“Production and consumption are the nipples of modern society. Thus suckled, humanity grows in strength and beauty; rising standard of living, all modern conveniences, distractions of all kinds, culture for all, the comfort of your dreams.”
—Raoul Vaneigem (b. 1934)
“The myth of unlimited production brings war in its train as inevitably as clouds announce a storm.”
—Albert Camus (1913–1960)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)