Production and Promotion
The album and its promotion was made possible by the deal made between the record label, Almighty Records and Universal Music. The deal between the two businesses meant that Almighty would remix some of the material Universal was due to release as promotional material for DJs and therefore increase the awareness of songs and bring them to a wider audience and thus hope to increase sales. In return Almighty would get increased exposure for their own productions which meant CDs would be made available at high street retail chains such as HMV and Zavvi for the first time, as well as music downloads on iTunes.
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