Production and Promotion
The album and its promotion was made possible by the deal made between the record label, Almighty Records and Universal Music. The deal between the two businesses meant that Almighty would remix some of the material Universal was due to release as promotional material for DJs and therefore increase the awareness of songs and bring them to a wider audience and thus hope to increase sales. In return Almighty would get increased exposure for their own productions which meant CDs would be made available at high street retail chains such as HMV and Zavvi for the first time, as well as music downloads on iTunes.
Read more about this topic: Gay Anthems
Famous quotes containing the words production and/or promotion:
“... this dream that men shall cease to waste strength in competition and shall come to pool their powers of production is coming to pass all over the earth.”
—Jane Addams (1860–1935)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)