Revenue and Traffic
While Denton does not go into detail over Gawker Media's finances, he has downplayed the profit potential of blogs, declaring that "logs are likely to be better for readers than for capitalists. While I love the medium, I've always been skeptical about the value of blogs as businesses," on his personal site.
However, in the February 20, 2006 issue of New York Magazine, Jossip founder David Hauslaib estimated Gawker.com's annual advertising revenue to be at least $1 million two years ago, and possibly over $2 million a year. Combined with low operating costs — mostly web hosting fees and writer salaries — Denton was already believed to be turning a healthy profit in 2006. In 2009, the corporation was estimated to be worth $300 million, with $60 million in advertising revenues and more than $30 million in operating profit.
Read more about this topic: Gawker Media
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