Future
The formation of Future Entertainment (or "Future Comics") was announced by Bob Layton and Dick Giordano "at a press conference on Saturday, June 9th, 2000," during Charlotte, North Carolina's Heroes Convention.
In addition to wanting to produce comics for the 'Average Joe', Layton and Giordano had heard numerous retailers decry "the callous way they were being treated by Diamond," so Future intended to revolutionize comics distribution by directly selling to readers and retailers alike via the Internet. For two years after the initial launch, Layton and Giordano "mapped out a daring, but sound, business plan that would allow an independent publisher to be profitable in a market dominated by Marvel, DC and Diamond." Realizing that the workings of the direct market ultimately played a large factor in the survival of the smaller publishers, they decided that the best way forward was to circumvent the distribution network offered by Diamond (and therefore the steep discounts at which Diamond buys from publishers), cut out the middleman and distribute Future's titles through the Internet, through the "Future Comics Retailers' Club". In addition, Future's "sales department a toll-free 1-800 number," and sold direct to fans.
Future Comics debuted its first title - Freemind #0 - in August, 2002. Co-written, edited and inked by Layton, with Michelinie as co-writer, Giordano penciling and colors and letters by Miguel Insignares and Albert T. DeGuzman respectively, Future Comics was soon being praised critically as a new Valiant or Marvel. Future's second title (Metallix) followed a few months later, and their best-seller, Deathmask launched in March 2003, by which time "almost half of 1,100 comic retail shops in America were signed up" to buy direct from Future.
Before Deathmask would reach shops, however, Future's distribution system underwent a radical shift.
Read more about this topic: Future Comics
Famous quotes containing the word future:
“Perfect present has no existence in our consciousness. As I said years ago in Erewhon, it lives but upon the sufferance of past and future. We are like men standing on a narrow footbridge over a railway. We can watch the future hurrying like an express train towards us, and then hurrying into the past, but in the narrow strip of present we cannot see it. Strange that that which is the most essential to our consciousness should be exactly that of which we are least definitely conscious.”
—Samuel Butler (1835–1902)
“As a child is indulged or checked in its early follies, a ground is generally laid for the happiness or misery of the future man.”
—Samuel Richardson (1689–1761)
“The future is just as much a condition of the present as is the past. “What shall be and must be is the ground of that which is.””
—Friedrich Nietzsche (1844–1900)