Furcadia - Business Model

Business Model

DEP uses a business model known as Freemium. A more detailed description of how they apply this model can be seen below.

Downloading and playing Furcadia is free of charge. DEP has publicly stated that Furcadia will remain free of mandatory playing charges. To fund staff and cover the costs of running Furcadia's servers, DEP sells several game-enhancing products, known in the game as Digos, sold in an online store known as the Digo Market (named after an in-game location). Possession of these game enhancements can last anywhere from one day to 'life' (an indefinite amount of time), depending on the product and package one purchases.

These Digos include premium avatars, in-game wings of several types, the ability to upload custom in-game character portraits, in-game roses, and small images, such as cupcakes or even engagement rings, that display in a character's profile (known as Desctags). Additionally, players may purchase 'Silver Sponsorships', which provide a number of game-enhancing abilities and features.

DragonScales are an in-game currency that may be used to purchase Digos. DragonScales may be purchased in the Digo Market, or received in-game as competition prizes or gifts.

Another limitation of the "free" part of furcadia is the size of user-created maps - Maps must be limited in size to 208*200 tiles. This number can be expanded only after buying the "group package" item at the digomarket.