Purpose of Chart
Ideally the funnel chart shows a process that starts at 100% and ends with a lower percentage where it is noticeable in what stages the fall out happens and at what rate. If the chart is also combined with research data, meaning quantified measurements of just how many items are lost at each step of the sales or order fulfillment process, then the funnel chart illustrates where the biggest bottlenecks are in the process.
Note that unlike a real funnel, everything that is "poured in" at the top doesn't flow through the bottom. The name only refers to the shape of the chart, the purpose of which is illustrative.
Read more about this topic: Funnel Chart
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