Full Throttle (drink)

Full Throttle (drink)

Full Throttle is an energy drink brand produced by The Coca-Cola Company (through its Fuze Beverage subsidiary). It debuted in late 2004 in North America. It is known primarily for it's sponsorship as the Official Energy Drink of the National Hot Rod Association and the primary sponsor of the professional classes for the NHRA.

On April 24, 2008, it was announced that Coca-Cola would change sponsorship of the National Hot Rod Association professional classes from POWERade to Full Throttle.

In November, 2009, Full Throttle introduced a new "full-flavored" formula, including a “No Choke Mixture,” which promises “full flavor you don’t have to force down, and reliable energy ingredients that help you get the job done. No mystery ingredients. No bull.” The "No Choke Mixture" comes from the change in the formula, where the tell-tale extra carbonation of Coca Cola Company carbonated beverages was removed. The formula was called "full-flavored" both as a play on the product name, and to reassure consumers that despite changes, the drink had not lost its flavor. The mixture is a refined formula delivering 100% of daily value Niacin (Vitamin B₃), 100 mg D-Ribose, and 100 mg Caffeine per 8 fluid ounce serving. Unlike most energy drinks, Full Throttle does not contain a number of ingredients commonly found in energy drinks such as glucoronolactone, inositol, milk thistle extract, or guarana. The use of taurine varies by region.

In 2012, Full Throttle Energy Drink partnered with the USO. New USO centric cans of the Citrus, Blue Agave, and Red Berry are available.

The graphics on the new Full Throttle were inspired by classic automotive design elements.

Full Throttle comes in 16-ounce cans and is available in Citrus, Blue Agave, and Red Berry.