Quality
The frozen at sea process employs a similar ethos to the frozen peas industry. This quick freezing process 'locks-in' the quality and goodness of the fish. The catch is cleaned, filleted and then frozen on the trawlers within five hours which guarantees freshness and quality when the fish reaches the place of sale.
FASFA regularly carries out taste tests to compare quality against 'fresh wet' fish, other species, and fish from alternative stocks (wild and farmed).
FASFA has sponsored the national Fish and Chip Shop of the Year competition for the past 8 years. The competition is organised by the industry body Seafish and celebrates the best quality within the industry.
Thousands of entries are shortlisted to ten regional finalists and judged by industry representatives including previous winners, writers and members of organisations such as the National Federation of Fish Friers, the British Potato Council and Seafish.
The regional finalists face strict judging criteria. Each fish and chip shop is judged on cleanliness, customer service and quality of product as well as a commitment to ensuring a sustainable future for the industry by sourcing fish from well-managed stocks.
On average, every year of the competition nine out of the ten finalists use frozen at sea filleted fish. The competition celebrated its 20th anniversary in 2008.
Read more about this topic: Frozen At Sea Fillets Association
Famous quotes containing the word quality:
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—Alison Clarke-Stewart (20th century)