Business
In 1894 he formed a company with Max Carl Traub (1855–1919) called Hoffmann, Traub & Co, which manufactured a limited range of pharmaceutical and chemical products. His father contributed the majority of the capital, Traub some patents and contracts. In 1896 Traub left the company and it was renamed F. Hoffmann-La Roche & Co.
According to Peyer (below) "For his time, Fritz Hoffmann was unusually interested in product promotion" and paid attention to all aspects of publicity from simple advertising to packaging and promotion of key individuals such as pharmacists. He also built up international contacts for raw materials and product sales, and supported research. Following the setback of the First World War, these factors helped the company to recover and expand. He retired from the board of the company because of ill-health in 1919 and died the following year.
Read more about this topic: Fritz Hoffmann-La Roche
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