Free Realms - Business Model

Business Model

The game is available to download and play free of charge. The PC version is accessed via the Free Realms web site or, through game arcade sites Candy Stand or Miniclip. During character creation a 3D client downloads in the background and then streams as the user plays. This method is used when encountering any new in-game content or updates, eliminating large or long downloads. A version of FreeRealms for Mac was announced at SOE Fan Faire 2010 for release "within the next 3 months." The Mac version was released on November 2, 2010.

The PlayStation 3 version was released on March 29, 2011 on the US PlayStation Store and on September 28, 2011 in the EU and is accessible via the PlayStation Network.

Free Realms offers an optional membership for a single player, allowing for 3 characters to be created per account plus other benefits such as member-only quests, jobs, and items. Only one character can be played at a time or it kicks one or the other off. but in the future, a "family" membership will be offered allowing multiple logins at the same time. Also, micro-transactions are available for players interested in purchasing in-game items for their characters. Currently, you can pay for memberships with StationCash, an ingame currency, or a credit/debit card.

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