Cable Television
Seibert was MTV's first creative director and guided its original voice and visual identity, creating hundreds of promotions, advertisements, and station IDs for the channel, and responsible for a rethinking of how television channels promoted themselves as "brands." He also commissioned and approved the mutating MTV logo, despite network executives objections to a logo that did not remain constant. He led the team that developed one of the most famous advertising campaigns of the late 20th century, "I Want My MTV!"
In 1985, with partner Alan Goodman at Fred/Alan Inc., Seibert successfully overhauled the then-floundering children's cable channel Nickelodeon, moving it from worst to first in the ratings in six months; and conceived and executed the Nick-at-Nite concept. Fred/Alan became the first branding company in television, working closely with Showtime, The Movie Channel, VH-1, Lifetime, TV Heaven 41, Playboy, and Comedy Central. They are also credited with inventing the television marathon.
Read more about this topic: Fred Seibert
Famous quotes containing the words cable and/or television:
“To be where little cable cars climb halfway to the stars.”
—Douglass Cross (b. 1920)
“Laughter on American television has taken the place of the chorus in Greek tragedy.... In other countries, the business of laughing is left to the viewers. Here, their laughter is put on the screen, integrated into the show. It is the screen that is laughing and having a good time. You are simply left alone with your consternation.”
—Jean Baudrillard (b. 1929)