Cable Television
Seibert was MTV's first creative director and guided its original voice and visual identity, creating hundreds of promotions, advertisements, and station IDs for the channel, and responsible for a rethinking of how television channels promoted themselves as "brands." He also commissioned and approved the mutating MTV logo, despite network executives objections to a logo that did not remain constant. He led the team that developed one of the most famous advertising campaigns of the late 20th century, "I Want My MTV!"
In 1985, with partner Alan Goodman at Fred/Alan Inc., Seibert successfully overhauled the then-floundering children's cable channel Nickelodeon, moving it from worst to first in the ratings in six months; and conceived and executed the Nick-at-Nite concept. Fred/Alan became the first branding company in television, working closely with Showtime, The Movie Channel, VH-1, Lifetime, TV Heaven 41, Playboy, and Comedy Central. They are also credited with inventing the television marathon.
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Famous quotes containing the words cable and/or television:
“To be where little cable cars climb halfway to the stars.”
—Douglass Cross (b. 1920)
“There is no question but that if Jesus Christ, or a great prophet from another religion, were to come back today, he would find it virtually impossible to convince anyone of his credentials ... despite the fact that the vast evangelical machine on American television is predicated on His imminent return among us sinners.”
—Peter Ustinov (b. 1921)