Cable Television
Seibert was MTV's first creative director and guided its original voice and visual identity, creating hundreds of promotions, advertisements, and station IDs for the channel, and responsible for a rethinking of how television channels promoted themselves as "brands." He also commissioned and approved the mutating MTV logo, despite network executives objections to a logo that did not remain constant. He led the team that developed one of the most famous advertising campaigns of the late 20th century, "I Want My MTV!"
In 1985, with partner Alan Goodman at Fred/Alan Inc., Seibert successfully overhauled the then-floundering children's cable channel Nickelodeon, moving it from worst to first in the ratings in six months; and conceived and executed the Nick-at-Nite concept. Fred/Alan became the first branding company in television, working closely with Showtime, The Movie Channel, VH-1, Lifetime, TV Heaven 41, Playboy, and Comedy Central. They are also credited with inventing the television marathon.
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Famous quotes containing the words cable and/or television:
“To be where little cable cars climb halfway to the stars.”
—Douglass Cross (b. 1920)
“The technological landscape of the present day has enfranchised its own electorates—the inhabitants of marketing zones in the consumer goods society, television audiences and news magazine readerships... vote with money at the cash counter rather than with the ballot paper at the polling booth.”
—J.G. (James Graham)