Golden Years
In 1951, "Pik-A-Pak," a six bottle carton carrying case was introduced and made available to local grocers and taverns. In 1952, production amounted to 102,000 barrels.
In 1954, the advertising campaign "The word's getting around...Koch's tastes better" was launched. Newspapers, radio, outdoor billboard's, and store displays carry the message to beer drinkers in Dunkirk and throughout Western New York and Northwestern Pennsylvania.
In 1955, the brewery launched an aggressive sales campaign in western New York. In May of that year, a giant outdoor display, referred to in the trade as a "spectacular," was erected on Delaware Avenue in the town of Tonawanda, NY. The sign featured an 18-foot plastic bottle which rotated on a turntable.
By 1958, the 70th anniversary of the brewery, Koch's annual output was over 88,000 barrels of beer and ale. The brewery had 10 distributors to supply customers in western New York and northwestern Pennsylvania. The main products sold in the 1950s included Koch's Golden Anniversary, Koch's Lager, Deer Run Pale Ale and Koch's "Kookie" Pilsener.
Read more about this topic: Fred Koch Brewery, 1950s
Famous quotes containing the words golden years, golden and/or years:
“I call the years when our children are between six and twelve the “golden years,” not because everything’s perfect . . . but because the kids are capable and independent. . . . They’re becoming fascinating human beings who continually astound us and make us laugh. And they build our self-esteem. They still adore us for the most part, not yet having reached that age of thinking everything we do is dumb, old-fashioned and irrelevant.”
—Vicki Lansky (20th century)
“Absolutely speaking, Do unto others as you would that they should do unto you is by no means a golden rule, but the best of current silver. An honest man would have but little occasion for it. It is golden not to have any rule at all in such a case.”
—Henry David Thoreau (1817–1862)
“It seemed the mockery of hell to fold
The rottenness of eighty years in gold.”
—George Gordon Noel Byron (1788–1824)