Golden Years
In 1951, "Pik-A-Pak," a six bottle carton carrying case was introduced and made available to local grocers and taverns. In 1952, production amounted to 102,000 barrels.
In 1954, the advertising campaign "The word's getting around...Koch's tastes better" was launched. Newspapers, radio, outdoor billboard's, and store displays carry the message to beer drinkers in Dunkirk and throughout Western New York and Northwestern Pennsylvania.
In 1955, the brewery launched an aggressive sales campaign in western New York. In May of that year, a giant outdoor display, referred to in the trade as a "spectacular," was erected on Delaware Avenue in the town of Tonawanda, NY. The sign featured an 18-foot plastic bottle which rotated on a turntable.
By 1958, the 70th anniversary of the brewery, Koch's annual output was over 88,000 barrels of beer and ale. The brewery had 10 distributors to supply customers in western New York and northwestern Pennsylvania. The main products sold in the 1950s included Koch's Golden Anniversary, Koch's Lager, Deer Run Pale Ale and Koch's "Kookie" Pilsener.
Read more about this topic: Fred Koch Brewery, 1950s
Famous quotes containing the words golden and/or years:
“Love took up the glass of Time, and turned it in his glowing hands;
Every moment, lightly shaken, ran itself in golden sands.
Love took up the harp of Life, and smote on all the chords with
might;
Smote the chord of Self, that, trembling, passed in music out of sight.”
—Alfred Tennyson (1809–1892)
“Thou little Child, yet glorious in the might
Of heaven-born freedom on thy being’s height,
Why with such earnest pains dost thou provoke
The years to bring the inevitable yoke,”
—William Wordsworth (1770–1850)