Golden Years
In 1951, "Pik-A-Pak," a six bottle carton carrying case was introduced and made available to local grocers and taverns. In 1952, production amounted to 102,000 barrels.
In 1954, the advertising campaign "The word's getting around...Koch's tastes better" was launched. Newspapers, radio, outdoor billboard's, and store displays carry the message to beer drinkers in Dunkirk and throughout Western New York and Northwestern Pennsylvania.
In 1955, the brewery launched an aggressive sales campaign in western New York. In May of that year, a giant outdoor display, referred to in the trade as a "spectacular," was erected on Delaware Avenue in the town of Tonawanda, NY. The sign featured an 18-foot plastic bottle which rotated on a turntable.
By 1958, the 70th anniversary of the brewery, Koch's annual output was over 88,000 barrels of beer and ale. The brewery had 10 distributors to supply customers in western New York and northwestern Pennsylvania. The main products sold in the 1950s included Koch's Golden Anniversary, Koch's Lager, Deer Run Pale Ale and Koch's "Kookie" Pilsener.
Read more about this topic: Fred Koch Brewery, 1950s
Famous quotes containing the words golden and/or years:
“As I have known them passionate and fine,
The gold for which they leave the golden line
Of lyric is a golden light divine,
Never the gold of darkness from a mine.”
—Robert Frost (1874–1963)
“I’m right here to tell you, mister. There ain’t nobody gonna push me off my land. My grandpa took up this land seventy years ago. My pa was born here. We was all born on it. And some of us was killed on it. And some of us died on it. That’s what makes it ourn. Bein’ born on it. And workin’ on it. And dyin’ on it. And not no piece of paper with writin’ on it.”
—Nunnally Johnson (1897–1977)