Golden Years
In 1951, "Pik-A-Pak," a six bottle carton carrying case was introduced and made available to local grocers and taverns. In 1952, production amounted to 102,000 barrels.
In 1954, the advertising campaign "The word's getting around...Koch's tastes better" was launched. Newspapers, radio, outdoor billboard's, and store displays carry the message to beer drinkers in Dunkirk and throughout Western New York and Northwestern Pennsylvania.
In 1955, the brewery launched an aggressive sales campaign in western New York. In May of that year, a giant outdoor display, referred to in the trade as a "spectacular," was erected on Delaware Avenue in the town of Tonawanda, NY. The sign featured an 18-foot plastic bottle which rotated on a turntable.
By 1958, the 70th anniversary of the brewery, Koch's annual output was over 88,000 barrels of beer and ale. The brewery had 10 distributors to supply customers in western New York and northwestern Pennsylvania. The main products sold in the 1950s included Koch's Golden Anniversary, Koch's Lager, Deer Run Pale Ale and Koch's "Kookie" Pilsener.
Read more about this topic: Fred Koch Brewery, 1950s
Famous quotes containing the words golden and/or years:
“I will find out where she has gone,
And kiss her lips and take her hands;
And walk among long dappled grass,
And pluck till time and times are done
The silver apples of the moon,
The golden apples of the sun.”
—William Butler Yeats (1865–1939)
“Peace can endure only so long as humanity really insists upon it, and is willing to work for it and sacrifice for it. Twenty- five years ago American fighting men looked to the statesmen of the world to finish the work of peace for which they fought and suffered; we failed them, we failed them then, we cannot fail them again and expect the world to survive again.”
—Franklin D. Roosevelt (1882–1945)