Golden Years
In 1951, "Pik-A-Pak," a six bottle carton carrying case was introduced and made available to local grocers and taverns. In 1952, production amounted to 102,000 barrels.
In 1954, the advertising campaign "The word's getting around...Koch's tastes better" was launched. Newspapers, radio, outdoor billboard's, and store displays carry the message to beer drinkers in Dunkirk and throughout Western New York and Northwestern Pennsylvania.
In 1955, the brewery launched an aggressive sales campaign in western New York. In May of that year, a giant outdoor display, referred to in the trade as a "spectacular," was erected on Delaware Avenue in the town of Tonawanda, NY. The sign featured an 18-foot plastic bottle which rotated on a turntable.
By 1958, the 70th anniversary of the brewery, Koch's annual output was over 88,000 barrels of beer and ale. The brewery had 10 distributors to supply customers in western New York and northwestern Pennsylvania. The main products sold in the 1950s included Koch's Golden Anniversary, Koch's Lager, Deer Run Pale Ale and Koch's "Kookie" Pilsener.
Read more about this topic: Fred Koch Brewery, 1950s
Famous quotes containing the words golden and/or years:
““Who chooseth me must give and hazard all he hath.”
Must give—for what? for lead, hazard for lead?
This casket threatens. Men that hazard all
Do it in hope of fair advantages;
A golden mind stoops not to shows of dross.”
—William Shakespeare (1564–1616)
“The cloud was so dark that it needed all the bright lights that could be turned upon it. But for four years there was a contagion of nobility in the land, and the best blood North and South poured itself out a libation to propitiate the deities of Truth and Justice. The great sin of slavery was washed out, but at what a cost!”
—M. E. W. Sherwood (1826–1903)