Fred Koch Brewery - 1930s - Post Prohibition

Post Prohibition

On April 17, 1933, following the repeal of prohibition, the Fred Koch Brewery received a permit to again produce beer and ale. After extensive repairs to the plant, Lake City Export beer was produced and made ready for sale on May 8, 1933. The first sale was made to Sam Spera, owner of the Peanut Cafe and consisted of 120 12-ounce bottles and a half barrel of beer. 550 cases of beer were sold in first hour alone. In the eight months of operation in 1933, the sales amounted to 19,870 barrels, which was at the time the largest volume in the history of the brewery.

Brands introduced after prohibition included Pale Lager Beer, Deer Run Ale, and Koch's Bock Beer. And, in 1938, Koch's Golden Anniversary Beer was introduced commemorating the 50th anniversary of the brewery. Initially, the product was intended for that year only. Due to popular demand, it was decided that Koch's Golden Anniversary Beer would be manufactured on an ongoing, regular basis.

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    Prohibition will work great injury to the cause of temperance. It is a species of intemperance within itself, for it goes beyond the bounds of reason in that it attempts to control a man’s appetite by legislation, and makes a crime out of things that are not crimes. A Prohibition law strikes a blow at the very principles upon which our government was founded.
    Abraham Lincoln (1809–1865)