Slogan
"Fair & Balanced" is a trademarked slogan used by the broadcaster, originally used in conjunction with the phrase "Real Journalism". Comedian Al Franken used the slogan in the subtitle for his 2003 book Lies and the Lying Liars Who Tell Them: A Fair and Balanced Look at the Right. In the book, he cites examples of what he claims to be Fox News' bias. On August 7, 2003 Fox News sued for copyright infringement. The lawsuit was dropped three days later, after Judge Denny Chin refused its request for an injunction. In his decision, Chin ruled that the case (Fox v. Franken) was "wholly without merit, both factually and legally". He went on to suggest that Fox News' trademark on the phrase "fair and balanced" could be invalid.
In December 2003 FNC won a legal battle concerning the slogan, when AlterNet filed a cancellation petition with the United States Patent and Trademark Office (USPTO) to have FNC's trademark rescinded as inaccurate. AlterNet included the documentary film Outfoxed as supporting evidence in its case. After losing early motions, AlterNet withdrew its petition; the USPTO dismissed the case. In 2008 FNC used the slogan "We Report, You Decide", referring to "You Decide 2008" (FNC's original slogan for its coverage of election issues).
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Famous quotes containing the word slogan:
“There is a grandeur in the uniformity of the mass. When a fashion, a dance, a song, a slogan or a joke sweeps like wildfire from one end of the continent to the other, and a hundred million people roar with laughter, sway their bodies in unison, hum one song or break forth in anger and denunciation, there is the overpowering feeling that in this country we have come nearer the brotherhood of man than ever before.”
—Eric Hoffer (1902–1983)
“So-called “austerity,” the stoic injunction, is the path towards universal destruction. It is the old, the fatal, competitive path. “Pull in your belt” is a slogan closely related to “gird up your loins,” or the guns-butter metaphor.”
—Wyndham Lewis (1882–1957)
“The slogan of progress is changing from the full dinner pail to the full garage.”
—Herbert Hoover (1874–1964)