Four Loko - Product Line

Product Line

There are three product lines within the Four brand:

  • Four Loko — contains either 6%, 8%, or 12% alcohol by volume (ABV), depending on state regulations, and is packaged in 23.5 oz. (695 mL) cans
  • Poco Loko — contains 8% alcohol by volume (ABV), and is packaged in 16 oz. (473 mL) cans
  • Four Loko in bottles — contains either 8% or 12% alcohol by volume (ABV), and is packaged in 11.2 oz. (331 mL) glass bottles

Four Loko contains carbonated water, sugar, and natural and artificial flavoring including FD&C Red 40.

Four Loko is available in eight flavors: Uva Berry (Grape), Fruit Punch, Coko Loko (Coconut), Watermelon, Peach, Lemon Lime, Lemonade, and Cranberry Lemonade. Poco Loko is available in four flavors: Mango, Black Cherry, Lemonade, and Green Apple. Four Loko in bottles is available in Lemonade, Fruit Punch, and Watermelon. In Summer 2012, Phusion retired the flavors of Blue Raspberry and Orange Blend.

In early 2011, Phusion Projects introduced its Four Loko XXX Limited Edition line, which featured a new flavor of Four Loko every few months. In January 2011, they debuted with Green Apple, followed by Blueberry Lemonade in May. In June 2012, Phusion introduced the next flavor in the XXX line, Strawberry Lemonade.

In Summer 2011, Phusion Projects introduced 12 oz. glass bottles of Four Loko, with Lemonade, Fruit Punch, and Watermelon flavors. Bottles came in packs of six and had 8% ABV as opposed to 12%.

In September 2011, Phusion Projects introduced 16 oz. cans of their drink in hi-cone four packs known as Four Poco Loko. They are 8% ABV and have black cherry, mango, lemonade, and green apple flavors.

Original formulations of both beverages were a malt liquor-based, caffeinated alcoholic energy drink with added guarana and taurine. The formulations were developed by three alumni of The Ohio State University: Chris Hunter, Jeff Wright, and Jaisen Freeman.

In 2008, Phusion Projects began selling their products in Canada and Europe. The European version of Four MaXed is sold in 8.3–oz. (250mL) glass bottles and aluminum cans and is spirit-based; the United States version has a malt liquor base.

In 2009, Four Loko ranked fourth in sales growth among alcoholic beverages at 7-Eleven stores in the United States.

On November 16, 2010, Phusion Projects issued a press release announcing that the company would be reformulating all Four brand beverages to remove caffeine, guarana, and taurine from the products. The new product was reintroduced in January 2011.

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