Post-ban
Starting weeks prior to the FDA ruling, many fans and others seeking financial gain purchased large quantities of the drink. This buying rush quickly created a black market for the drink, with many sellers charging nearly five times the drink's retail price. Four Loko appeared on Craigslist and collectible cans of the drink were being sold on eBay. In late December 2010, a reformulated version of the drink was put on shelves. The new product had exactly the same design as the original, but had its caffeine, guarana, or taurine (ingredients in the original drink) taken out of the formula and Red 40, a food coloring agent, replacing it. However, sales of the original drink continued, usually for a price of roughly $15 per 24 ounce can.
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