Formula One Sponsorship Liveries - Lotus (1958-1994)

Lotus (1958-1994)

Lotus was the first team to abandon the national colour system when the possibility to do so was created in 1968. Lotus also had one of the longest sponsorship cooperations in Formula One history, making the black and gold of its 1972–1986 John Player Special seasons one of the best known liveries to this day.

Year Main colour(s) Additional colour(s) Livery sponsor(s) Additional major sponsor(s) Non-tobacco livery changes
1958–1967 Green Yellow None
1968–1971 Red and white Gold Gold Leaf (Imperial Tobacco)
1972–1978 Black Gold John Player Special (Imperial Tobacco) Olympus (1978)
1979 British racing green Red, white and blue Martini Tissot
1980 Dark blue Red and white Essex Tissot
1981–1986 Black Gold John Player Special (Imperial Tobacco) Essex, Tissot, Courage (1981); Olympus (1985); DeLonghi (1986) "John Player Special" and the "JPS" was replaced with Garlands logos
1987 Yellow Blue Camel DeLonghi "Camel" was replaced with "Lotus"
1988 Yellow Blue, Green Camel "Camel" was replaced with "Lotus"
1989 Yellow Dark Blue Camel Epson "Camel" was replaced with "Lotus"
1990 Yellow Blue, Light Green Camel "Camel" was replaced with "Lotus"
1991–1992 Green White (1991); Yellow (1992) BP Hitachi, Tamiya, Tommy Hilfiger, Komatsu, Nichibutsu, Shionogi, Castrol
1993–1994 Green, white and red Black and yellow Castrol Hitachi, Tamiya, Tommy Hilfiger, Miller, Loctite, Shionogi, Mobil 1, Pepe Jeans, Komatsu, Nichibutsu, [SG Gigante (on Pedro Lamy's Car, as it was his sponsor)

  • Prior to commercial sponsorship, Lotus cars ran in a livery of British racing green. This is a Lotus 33 being demonstrated at the 2006 Goodwood Festival of Speed.

  • This is a Jim CLark's Lotus 49 with some sponsors, prior to Gold Leaf Sponsorship in 1967

  • Lotus pioneered sponsorship in F1 through its deal with Imperial Tobacco, which resulted in the cars racing with a "Gold Leaf" livery. This is Graham Hill driving a Lotus 49B at the 1969 German Grand Prix.

  • A Lotus 77 in the famous John Player Special colours.

  • Takuma Sato Driving a Lotus 78 with its John Player Special Livery

  • The Lotus 80 being driven at the 2008 Silverstone Classic race meeting.

  • Mario Andretti's 1981 Lotus 81

  • Lotus briefly parted ways with JPS in the early 1980s, as is evidenced by this Lotus 88 originally from 1981.

  • The Lotus 91 Formula One car being exhibited in Japan. A Nigel Mansell's car.

  • A Lotus 92 in display

  • Nigel Mansell driving his Lotus 957 at the 1984 Dallas Grand Prix

  • Lotus 95T in the garages of the 1984 Detroit Grand Prix

  • However, the partnership was soon renewed, although the JPS logo had to be replaced with a non-tobacco livery on Ayrton Senna's Lotus 98T at the 1986 British Grand Prix.

  • Elio de Angelis driving a Lotus97T at the 1986 German GP

  • 1985 Ayrton Senna Lotus 97T at the Renault World Series

  • A Lotus 99T from 1987 Season

  • Lotus were sponsored by Camel in the period 1987-1990.

  • A Lotus 100T on display at the Honda Collection Hall in Japan.

  • This is a Lotus Judd 101 from 1989 season

  • After Camel withdrew support from Lotus, Lotus had to rely on some Japanese sponsors such as Tamiya, Yellow Hat and Komatsu

  • A Lotus 102B from 1991 in display

  • A Lotus 102D from 1992 in display

  • Johnny Herbert driving for Lotus at the 1994 British GP

Read more about this topic:  Formula One Sponsorship Liveries

Famous quotes containing the word lotus:

    “I passed a little further on and heard a lotus talk:
    Who made the world and ruleth it, He hangeth on a stalk,
    For I am in His image made, and all this tinkling tide
    Is but a sliding drop of rain between His petals wide.”
    —William Butler Yeats (1865–1939)