Related Companies
The Formula One Group is used to refer to several related companies, which although not part of the Group are controlled by the Delta Topco holding company and have business related to Formula One. GP2 Motorsport Ltd was acquired by CVC in 2007, with its ownership controlled by Formula One's holding companies. The GP2 series is Formula One's main feeder series, and runs races at the European rounds of the F1 championship, in order to give drivers experience and exposure to Formula One teams. The GP3 series, the next single-seater level down from GP2, is also controlled by GP2 Motorsport. The Formula One Group also owns Istanbul Park AS, which runs the Istanbul Park racing circuit, the host to the Turkish Grand Prix.
Allsport Management SA is a Swiss registered company which manages the sale of almost all Formula One trackside advertising and the Formula One Paddock Club. Allsport Management was founded by Paddy McNally who had begun to work with Bernie Ecclestone in the late 1970s. McNally, who was a former Marlboro sponsorship consultant, came up with a solution to "tidy up" trackside advertising; This solution was called "themed advertising" where one advertiser is given total exposure at one part of the track. This is in contrast to the Monaco Grand Prix, the only grand prix where Allsport is not involved, where space is sold such that multiple advertisers are visible in every picture, which is a less effective marketing strategy. The Paddock Club is Formula One's corporate hospitality organisation, which provides a luxury area for VIP's and sponsors for the Grand Prix weekend, and also gives access to teams and drivers and tours of the pits. In 2006 Allsport Management (and the related Allsopp Parker & Marsh companies) were acquired by CVC through Delta Topco, meaning that the sport's complete revenues are controlled by the Formula One Group.
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