Development and Release
When Ford set out to develop the Taurus, they employed a strategy of teamwork that would prove revolutionary in the car development process. Previously, at both Ford and General Motors, interior and exterior designers worked separately with no input from each other or from engineers. As a result, the interiors and exteriors of many American cars seemed "mismatched". Taurus development started in 1981, using a method similar to that Ford used when developing the Escort, in which engineers from all Ford branches worldwide worked together. Unlike the Escort, though, the Taurus was developed entirely by American engineers at Ford's headquarters. The new engineering team was assembled by designer Jack Telnack, and was dubbed "Team Taurus".
The Taurus went through many revisions throughout its development. Original prototypes contained a full glass roof similar to that of the Subaru SVX, though it was deemed "too radical" and abandoned. Customer input played an instrumental role in the Taurus' development, as many components including radios, steering wheels, seats, wheels, and entire suspension setups were selected by large numbers of average people though a series of surveys conducted by Ford. In addition, Ford disassembled many competing cars such as the Toyota Camry, the Honda Accord, and the more luxurious BMW 5 Series in order to examine their parts and components.
Ford premiered the Taurus in a resounding way. In mid-1985, Ford gathered executives and the press for the unveiling of the Taurus and Mercury Sable. The event took place at the MGM Studios Soundstage 85, where Gone with the Wind had been filmed. The studio was decorated in a space theme, with stars on the walls, flying saucer decorations, and refreshments served in flying saucer shaped coolers. For the unveiling, "space" music started playing, as projected stars floated around the room in dance floor fashion. The outlines of the cars glowed green through the curtain; as the curtain flew up, strobe lights flashed, highlighting the cars.
Many industry journalists, as well as executives at Ford and Chrysler, believed the Taurus was going to be a failure. Chrysler executives believed customers would instead embrace their more conventional Dodge Dynasty and Chrysler New Yorker. Executives at Ford knew producing the Taurus was a gamble, as they ran the risk of the car being so advanced it would turn off potential customers. As a result, Ford continued to produce the LTD, which the Taurus was designed to replace in 1986. If the Taurus failed, Ford would have to file for Chapter 11 bankruptcy. The Taurus, however, ended up being a resounding success, selling over a million units in its first generation alone.
Read more about this topic: Ford Taurus (first Generation)
Famous quotes containing the words development and, development and/or release:
“The Cairo conference ... is about a complicated web of education and employment, consumption and poverty, development and health care. It is also about whether governments will follow where women have so clearly led them, toward safe, simple and reliable choices in family planning. While Cairo crackles with conflict, in the homes of the world the orthodoxies have been duly heard, and roundly ignored.”
—Anna Quindlen (b. 1952)
“As a final instance of the force of limitations in the development of concentration, I must mention that beautiful creature, Helen Keller, whom I have known for these many years. I am filled with wonder of her knowledge, acquired because shut out from all distraction. If I could have been deaf, dumb, and blind I also might have arrived at something.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.”
—Walt Whitman (1819–1892)