Style and Advertising
Stylistically, the Puma followed Ford's New Edge design strategy, as first seen in the 1996 Ford Ka. While not as controversial as the Ka when it first appeared, the Puma did achieve critical acclaim for its well-proportioned and cat-like design cues.
The Puma was memorable for its pan-European launch campaign that featured Steve McQueen. The original UK television advertisement used clips from the movie Bullitt and cut McQueen into the modern setting of a Puma in San Francisco. In late 2004, Ford once again used the McQueen footage for the first 2005 Ford Mustang commercial in the U.S. Both commercials were directed by UK Director Paul Street, and won many advertising industry awards, featuring in all time top 10 ad charts.
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