Ford Custom

The Ford Custom is a car model name that has been used by the Ford Motor Company both in the United States and Canada from the 1930s to 1972.

For the 1949 model year, the Custom nameplate was used for the top trim level in Ford's range of automobiles. It was part of the completely new redesign of Ford cars after the war. In 1950, it had a 114-inch wheelbase and was 196.8 inches long. For 1950 the name was changed to Custom Deluxe and then to Customline for 1952 when it moved to the midrange position between the new Mainline and Crestline models.

The Custom name returned for the 1957 model year along with a new Custom 300 series, these two models sitting below the Fairlane and Fairlane 500. The Custom 300 became the base model for 1958, but was dropped from the range for 1960.

The Custom name reappeared again for 1964 and the Custom 500 nameplate made its debut the same year. While the Custom 500 was a slight step up, the Custom was again the stripped, no-frills trim level of the full-sized Fords. Most Customs were sold to police and taxi fleets during the 1960s, although anyone who wanted basic, no-frills transportation with the convenience of a full-sized car could purchase one.

The Ford Custom and Custom 500 nameplates were dropped after the 1972 model year, although the Custom 500 was revived in 1975 and sold primarily to taxi, police, and fire fleet customers.