Release and Reception
For Your Eyes Only was premiered at the Odeon Leicester Square in London on 24 June 1981, setting an all-time opening-day record for any film at any cinema in the UK with a gross of £14,998 (£42,850 in 2013 pounds)— ($29,696). The film went on general release in the UK the same day. For Your Eyes Only had its North American premiere in the US and Canada on Friday, 26 June, at approximately 1,100 cinemas.
The film grossed $54.8 million in the United States, (equivalent to $101.5 million at 2011 ticket prices or $140 million in 2013 dollars, adjusted for general inflation) and $195.3 million worldwide, becoming the second highest grossing Bond film after its predecessor, Moonraker. This was the last James Bond film to be solely released by United Artists. Following the MGM and United Artists merger, the films were released by "MGM/UA Distribution Co".
The promotional cinema poster for the film featured a woman holding a crossbow; she was photographed from behind, and her outfit left the bottom half of her buttocks exposed. The effect was achieved by having the model wear a pair of bikini bottoms backwards, so that the part seen on her backside is actually the front of the suit. The poster caused some furore—largely in the US—with The Boston Globe and the Los Angeles Times considering the poster so unsuitable they edited out everything above the knee, whilst the Pittsburgh Press editors painted a pair of shorts over the legs. There was significant speculation as to identity of the model before photographer Morgan Kane identified the model to be Joyce Bartle. There were a number of items of merchandising issued to coincide with the film, including a 007 digital watch and Corgi Toys produced a copy of Melina's Citroën 2CV. Citroën itself did a special "007" edition of the 2CV, which even had decorative bullet holes on the door. Marvel Comics also did a comic book adaptation (see section below).
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Famous quotes containing the words release and, release and/or reception:
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