Release and Promotion
On 29 January 2008, Lewis announced on her website that "Footprints in the Sand", along with "Better in Time", would be released as a double A-side. The single was launched with the song "You Bring Me Down" as the B-side, and was released in the United Kingdom as a digital download on 9 March 2008, and a physical release on the following day, with proceeds going to the charity. The song was remixed for the single release ("Single Mix"), which, unlike the original version, begins with Lewis's voice only, and music starts after she performs the first verse—the album version of "Footprints in the Sand" starts with a piano tune before she starts to sing the lyrics—, and lasts at 3:58.
"Footprints in the Sand" became the official song of the charity Sport Relief, a biennial charity organised by Comic Relief and BBC Sport, for their 2008 broadcast. In her performance, Lewis sang the song to the Sports Relief event. Also, there were musicians that played violas, violins, and a piano, and The Tuff Session Singers performed the chorus. Whilst she sang, images of "sadness and desperation" were shown to the public. But, as the Tuff Session Singers began, the third chorus, those images became pictures of "happiness". As part of promotion, Lewis performed the song live on the British television programme Dancing on Ice on 9 March 2008; her song accompanied Torvill and Dean's ice dance routine.
Read more about this topic: Footprints In The Sand (song)
Famous quotes containing the words release and, release and/or promotion:
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“We read poetry because the poets, like ourselves, have been haunted by the inescapable tyranny of time and death; have suffered the pain of loss, and the more wearing, continuous pain of frustration and failure; and have had moods of unlooked-for release and peace. They have known and watched in themselves and others.”
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