Distribution and Use
Flyers are handed out on the street (a practice known as flyering or leafleting), posted on bulletin boards, or given away at events. Bulletin boards are found on college campuses, in cafés, community meeting houses, laundromats and small markets.
Cheap to produce, contemporary flyers are frequently produced in 300gsm glossy card – whereas a leaflet might be produced on a 130gsm/170gsm weight paper – and can be a very effective form of direct marketing.
San Francisco has a long history of flyering. The first flyer company was The Thumbtack Bugle which has been around for over twenty-five years. Haight Street is very popular for postering on telephone poles. Flyers have become an integral aspect to the Edinburgh Fringe, where flyers are handed to people on the Royal Mile.
Read more about this topic: Flyer (pamphlet)
Famous quotes containing the word distribution:
“Classical and romantic: private language of a family quarrel, a dead dispute over the distribution of emphasis between man and nature.”
—Cyril Connolly (1903–1974)