Floor Model

A floor model is a piece of equipment placed in a retail shop's sales area for display purposes. Floor models are taken out of their packaging, and (if possible) plugged in to an electric outlet, cable or satellite television feed, or local area network--especially when the floor model is demonstrating an item classified as consumer electronics. This allows consumers to test the quality of the displayed merchandise, or compare between different models of a certain type of consumer electronics.

The term "floor model" may also apply to items which do not fall under the category of consumer electronics. Examples might include microwaves, refrigerators, washing machines (so-called "white goods"), vacuum cleaners, furniture, lawn tractors, etc. floor model can sometimes be a misnomer since some items aren't literally on the floor, but rather a stock table.

Because floor models see considerably more use and are subject to more wear and tear than they would if they were not used for display, stores may sometimes discount them when selling them. Others, like RadioShack will tend to remain firm on the price.



This marketing-related article is a stub. You can help Wikipedia by expanding it.

Famous quotes containing the words floor and/or model:

    “Trams and dusty trees.
    Highbury bore me. Richmond and Kew
    Undid me. By Richmond I raised my knees
    Supine on the floor of a narrow canoe.”
    —T.S. (Thomas Stearns)

    Socrates, who was a perfect model in all great qualities, ... hit on a body and face so ugly and so incongruous with the beauty of his soul, he who was so madly in love with beauty.
    Michel de Montaigne (1533–1592)